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The incident mirrors a 2011 Nivea ad (and a near-identical apology) that was also deemed racially insensitive. The ad featured an African-American man throwing a human head and the copy "re.
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Nivea. Shortly after Pepsi retracted their controversial ad following backlash for referencing a famous photograph from a Black Lives Matter protest, Nivea retracted their "white is purity" ad.
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Article content. Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad's online campaign with.
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But things quickly went terribly wrong. The campaign shows the back of a woman sitting on a bed wearing what looks like a white robe. Her long, dark hair is down on her white outfit. Text across.
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The German skincare maker's ad for a deodorant included a picture of a woman and the slogan "white is purity." It was posted on Nivea's Middle East Facebook page with the caption: "Keep it clean.
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The German skin care company thought "White is Purity" was a good slogan — and white supremacists agreed. Nivea has retracted and apologized for the advertisement.
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Officials said the victim, 21-year-old Garrett Edward White of Greenville, died of a gunshot wound. On January 19, Officers confirmed that a suspect, Jacquese Anderson-Savage from Easley, was.
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Nivea Removes "white is purity" advert branded "racist" - by BBC News. In 2017, Nivea set forth on an ad campaign that lead to overwhelming backlash in the form of brutal online humiliation. The advertisement was to promote a line of deodorant products, and the ad's infamous tagline was "White is Purity," accompanied by a.
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April 4, 2017. LONDON — The skin care brand Nivea set off a controversy this week with an ad featuring the phrase "White is purity," again finding itself accused of racial insensitivity over.
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April 5, 2017 2:39 PM PT. The Washington Post. Nivea has pulled a deodorant ad that declared "White Is Purity" after people called the slogan racist and after some hijacked the ad's online.
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This isn't the first time Nivea has accused of being tone-deaf when it comes to race. The brand's 2011 ad is circulating around Twitter, which shows a black man with short hair grabbing a head.
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German skincare brand Nivea has apologised and removed an advert that was deemed discriminatory. The advert for its invisible deodorant range said "white is purity" across an image of a woman. It.
