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Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and.


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Kotler, P. and Armstrong, G. (2013) Principle of Marketing. 15th Edition, Prentice Hall. has been cited by the following article: TITLE: The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers. AUTHORS: Yu-Syuan Chen, Tso-Jen, Chen, Cheng-Che Lin


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Buku ini merupakan salah satu wujud perhatian penulis terhadap manajemen pemasaran. Manajemen pemasaran merupakan serangkaian. Kotler dan Keller, 2013, Manajemen Pemasaran, Edisi 12, Penerjemah Benyamin Molan, Indeks, Jakarta Philip Kotler, 2017, Manajemen Pemasaran. Jilid I. Edisi ke 13, Erlangga,


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by Philip Kotler and Kevin Lane Keller. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for.


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Universitas Kristen Maranatha 81 DAFTAR PUSTAKA Sumber Buku Keller, Kevin L. 2013. Strategic Brand Management ; Building, Measuring, and


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53 Universitas Kristen Maranatha DAFTAR PUSTAKA Kotler, Philip., Keller, Kevin L. (2013). Manajemen Pemasaran, Jilid Kedua, Jakarta: Erlangga. Selang,C.A.D.(2013).


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Marketing management / Philip Kotler, Kevin Lane Keller. Dasar-dasar pemasaran /Philip Kotler, Gary Armstrong ; alih bahasa Alexander Sindoro ; penyunting bahasa Benyamin Molan Strategi pemasaran untuk organisasi nirlaba / Philip Kotler, Alan R. Andreasen ; penerjemah, Ova Emilia ; penyunting Mubasyir Hasanbasri


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USD 3.4 billion to USD 4.16 billion in 2013-2018. This condition is predicted to continue to grow up to 30% ("Potensi bisnis kafe sentuh USD 4,16 milliar", 2016).. (Keller, 2013) explained that there are three parts to the measurement of brand image. The first part is the attribute. It is a set of characteristics or various aspects of the


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Kevin Lane Keller. Pearson Higher Ed, Apr 11, 2013 - Business & Economics - 600 pages. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity.


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Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.


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Professor Keller iscurrently conducting a variety of research studies that address strategies tobuild, measure, and manage brand equity. His textbook on those subjects, StrategicBrand Management, added co-author Vanitha Swaminathan for its 5th edition.It has been adopted at top business schools and leading firms around the worldand has been.


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Église Notre-Dame-de-l'Assomption de Liez Église Notre-Dame-de-l'Assomption de Liez is a church in Liez, Arrondissement of Fontenay-le-Comte, Pays de la Loire. Église Notre-Dame-de-l'Assomption de Liez is situated nearby to the town hall Mairie de Liez and the village Saint-Sigismond.


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To Visit Attractions Book a visit. Liez is situated in the Vendee department and Pays de la Loire region. Below you can see some of the places that we have visited and reviewed and can recommend when you are sightseeing close to Liez in Pays de la Loire. Popular places to visit nearby include Maillezais abbey at 3 km and Nieul-sur-l'Autise at 6 km.


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PART I Opening Perspectives 1 CHAPTER 1 Brands and Brand Management 1 PART II Developing a Brand Strategy 37 CHAPTER 2 Customer-Based Brand Equity and Brand Positioning 37 CHAPTER 3 Brand Resonance and the Brand Value Chain 76 PART III Designing and Implementing Brand Marketing Programs 111 CHAPTER 4 Choosing Brand Elements to Build Brand Equity 111


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Kini, edisi ke-13 ini, buku ini telah direvisi demi mengakomodasi berbagai perubahan yang terjadi pada teknik-teknik pemasaran dan organisasinya. Maka tidak diragukan lagi, bahwa dengan menguasai isi buku "Manajemen Pemasaran, Edisi Ke-13" ini, mahasiswa akan memiliki bekal yang solid dalam menghadapi tantangan pemasaran modern abad ke-21.